Which type of menu item typically has lower profit potential?

The option that indicates lower profit potential is typically identified as the "Dog." In the context of menu items, a "Dog" refers to those items that have low sales and low profit margins. These items often do not appeal to customers, leading to poor sales performance, which directly impacts their profitability.

Menu management strategies often involve promoting and maintaining "Star" items—those that enjoy high sales volume and high profit margins. "Cash cows" are items with high sales and low costs that generate steady income. "Question marks" represent items with potential that could either become profitable (if managed well) or fail, depending on how marketing and supply issues are handled.

Understanding the classification of menu items is crucial for effective menu management and maximizing profit. Thus, the "Dog" represents a strategic challenge, indicating items that may need re-evaluation or removal from the menu to improve overall profitability.