Which item should be promoted effectively to increase its popularity?

The item that should be promoted effectively to increase its popularity is the Star. In the context of foodservice and menu management, a "Star" is defined as a menu item that has a high contribution margin and high popularity among customers. This indicates that it not only sells well but also generates good profit.

Promoting a Star item can enhance its visibility and consumers' awareness, leading to even greater sales. By leveraging its popularity, marketing efforts can encourage more customers to try it and potentially drive repeat purchases. The more a Star item is highlighted, the higher the likelihood that it will become even more embedded in the customer's preference, solidifying its status as a favorite.

In contrast, other options may not have the same impact when it comes to promotion. For example, a Plowhorse, while popular, typically has a lower contribution margin, indicating it may not be as profitable. Promoting it might not lead to the same positive financial outcomes as promoting a Star. Similarly, a Puzzle may have high margins but lacks popularity, making it potentially less beneficial to promote broadly. Finally, a Dog is usually an item that neither sells well nor generates significant profit, so promoting it could result in wasted resources.

Focusing on the Star effectively utilizes the item's