What is the primary characteristic of a "plowhorse" menu item?

A plowhorse menu item is defined by its high popularity and low profit margin. This means that the item is frequently ordered by customers, indicating that it is appealing and well-liked. Despite its popularity, it does not generate a significant profit for the establishment, which could be due to factors such as high food costs, competitive pricing, or other operational expenses associated with producing the item.

Understanding this category helps restaurant managers and foodservice operators to make informed decisions about their menus. For example, while plowhorses attract customers, it may be necessary to either find ways to increase their profitability or consider menu redesign to balance the overall financial performance. This insight is crucial for effective menu engineering and can lead to strategies such as adjusting portion sizes or finding ways to lower costs without sacrificing quality.

This identification of plowhorses is pivotal for effective inventory management, pricing strategies, and marketing efforts. By categorizing menu items in this way, businesses can focus on retaining the popularity of these dishes while exploring methods to improve their profitability.