If food items are placed in the center of a trifold menu, do they generally sell more or less?

Placing food items in the center of a trifold menu typically leads to increased sales. This design choice is based on the principles of visual merchandising and how people tend to engage with menu layouts. Studies in consumer behavior suggest that items positioned in the center of a menu catch the eye more effectively than those positioned elsewhere.

The center of a trifold menu is a prime location that draws attention, as it is the first area many customers will look when they open the menu. Additionally, certain psychological factors, such as the mere exposure effect, play a role here—when customers see items prominently located, they are more likely to consider and choose those items.

This tendency aligns with business practices that optimize menu design to enhance customer experience and satisfaction, ultimately leading to increased sales of the items placed in that advantageous location.